| Founder Required | string | Founder, co-founder, owner, CEO, managing partner, creator, or executive name. |
| First Name | string | Useful for personalization in outreach. |
| Last Name | string | Useful for sorting, matching, and personalization. |
| Role | string | Founder role or title, such as Founder, Co-founder, CEO, Owner, Managing Partner, or CTO. |
| Company Required | string | Company, startup, agency, fund, studio, business, portfolio company, or organization name. |
| Company Domain | string | Domain without protocol when possible, such as acme.com. |
| Website | url | Full company, personal, or founder website URL when available. |
| LinkedIn URL | url | Full founder LinkedIn profile URL when available. |
| Company LinkedIn | url | Full company LinkedIn page URL when available. |
| Other Social URL | url | Other public profile such as X, GitHub, personal site, speaker page, or community profile. |
| Email | string | Business email when visible, manually added, or found through email finding where available. |
| Email Status | string | Use your own status labels, such as visible, found, verified, needs-review, not-found, or invalid. |
| Location | string | City, region, country, headquarters, or founder location when available. |
| Market / Industry | string | Market, niche, vertical, category, or industry such as HR tech, SaaS, AI, ecommerce, climate, fintech, or agency. |
| Funding / Stage | string | Funding stage, bootstrapped, pre-seed, seed, Series A, public/private status, or company maturity. |
| Company Size | string | Team size, employee range, or rough company size when available. |
| Founder Type | string | Optional segment such as technical founder, solo founder, agency owner, local business owner, investor-backed founder, or bootstrapped founder. |
| Research Status | string | Use labels such as New, Needs review, Reviewed, Enriched, Needs email, Ready for outreach, Partner candidate, Investor target, Recruiting target, or Not a fit. |
| Priority | string | Use labels such as High, Medium, Low, Tier 1, Tier 2, or Tier 3. |
| Next Action | string | The next task, such as review company, enrich profile, find email, personalize outreach, add to CRM, contact founder, or export. |
| Tags | string | Use semicolon-separated labels, such as founder;saas;country:germany;event:websummit;needs-email. |
| Notes | string | Free-form research notes, qualification comments, outreach ideas, market context, or review details. |
| Source URL Required | url | Where this founder came from. Keep this for verification, cleanup, and source tracking. |
| Last Reviewed | date | ISO date when you last checked, enriched, verified, contacted, or reviewed the founder row. |